Home Business A to Z - Your Guide to Running a Successful Business From Home

Affiliate Marketing

In simple terms, affiliate marketing is purely recommending products to your website visitors and/or your list of subscribers. When starting a business, you have two main business model options.;

You can be a merchant - creating, marketing and delivering your own products.
Or, an affiliate marketer - sending traffic to a merchants sales page and earning a commission for each sale generated by you.

You will find it much easier to start with affiliate marketing, as you will not have to handle payment (including refunds), and delivery of the product. In the long term, however, it would be wise to start creating your own line of products.

As an affiliate marketer, your main job is to send targeted traffic to your affiliate link. It is important to collect the prospects email address BEFORE sending him to the merchants sales page, as this will enable you to market other products to him in the future.

Autoresponder

An autoresponder is a software program that will automate your email marketing campaigns. You will have heard - or will be hearing - this phrase a lot;

>>>>> The Money is in the LIST! <<<<<

There is a reason ------- it's true, and that is why you NEED an autorepsonder. There are various options, including;

Software installed on your own domain - not recommended due to poor deliverability, and possible spam complaints
Aweber - highly regarded as one of the best, with close to 100% delivery of email messages
GetResponse - another top provider
A free autoresponder - BIG NO as these companies will place adverts in your email messages which is likely to instantly annoy your subscriber

More Autoresponder info

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