Search Engine Optimization (SEO) is a well discussed term amongst Internet marketers. But what is SEO? Why is it so important to the success of your website?
Now, the title of this article is SEO Simplified, and I wasn’t joking. In my humble opinion, the secret to good SEO is …….. GOOD CONTENT. Yes, it is as simple as that – well, almost. There are so many so-called ‘blackhat’ methods to gaining search engine exposure, but they will only work short-term and could damage your reputation along the way.
In my opinion, good SEO equates to writing good quality, and readable content. Search engines are not stupid, and will punish blackhat techniques in the long run. Those that win are the Internet marketers that resist temptation, and write content for human readers – and not Google!
Yes, SEO does require a little more than just good content, but it’s a good start. I see time and time again poorly written articles, and blog posts that have obviously been written with no thought other than search engine rankings. But, what happens when a human visitor lands on the site and reads the article? Yep, you guessed it, they close down the site and probably never return again.
Keywords are important, but an article with that keyword in every sentence will do you no favours in the long run. SEO will be covered in greater detail in the near future (in a simplified format), but for now please take note the above lesson. If you fail to write for your audience your business will fail.
More information can be found on SEO in the free guide ‘Advance SEO Techniques‘ that you can download at CovertIM.com