Well, finally I have my Google Wave invite and I’m all set up, except……..I have nobody to talk to! As you may be aware, a new user is permitted to invite 20 others to join. As I have a Wave account with my business Google Account (rather than personal), it makes sense to send invites to others who are running a home business. That way we can collaborate, and discuss ideas whilst testing Google Wave. Make sense?!

So, as these invites are in such high demand, I thought it was only fair to give everybody a fair shot. This is my plan;

Anyone who wants an invite must be an Internet marketer who has at LEAST one website up and running on the world wide web. If you fit this criteria, then simply post why you deserve an invite in the comments section below. Don’t just beg though, as that will just not cut it!

People that make me laugh tend to get what they want, so you could try that approach! Beautiful women also have a way of getting favours from me!

Either way, post your response below. Who knows, maybe we can form some profitable business relationships together along the way…….

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Search Engine Optimization (SEO) is a well discussed term amongst Internet marketers. But what is SEO? Why is it so important to the success of your website?

Now, the title of this article is SEO Simplified, and I wasn’t joking. In my humble opinion, the secret to good SEO is …….. GOOD CONTENT. Yes, it is as simple as that – well, almost. There are so many so-called ‘blackhat’ methods to gaining search engine exposure, but they will only work short-term and could damage your reputation along the way.

In my opinion, good SEO equates to writing good quality, and readable content. Search engines are not stupid, and will punish blackhat techniques in the long run. Those that win are the Internet marketers that resist temptation, and write content for human readers – and not Google!

Yes, SEO does require a little more than just good content, but it’s a good start. I see time and time again poorly written articles, and blog posts that have obviously been written with no thought other than search engine rankings. But, what happens when a human visitor lands on the site and reads the article? Yep, you guessed it, they close down the site and probably never return again.

Keywords are important, but an article with that keyword in every sentence will do you no favours in the long run. SEO will be covered in greater detail in the near future (in a simplified format), but for now please take note the above lesson. If you fail to write for your audience your business will fail.

More information can be found on SEO in the free guide ‘Advance SEO Techniques‘ that you can download at CovertIM.com

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Having little or no focus will prevent you from ever being a successful home business owner – and that’s a promise . There is so much information available on the Internet that it becomes very easy to lose your focus.

Most new Internet marketers will start off with a flimsy plan in place, before a ‘guru’ emails them a promotion for a new product that promises success. The ‘newbie’ buys said product, and starts to work their way through this new course……UNTIL another marketer sends another promotion with another new system for making money. Newbie then shifts focus onto the new ‘no work involved’ product.

This is a sign of a severe lack of focus, and if this process continues this Internet marketer will never make any money – but will definitely be spending lots if it!

I know this because this newbie was once……ME! Months, if not years, were wasted buying product after product. This experience – and the lesson I learned – is the main reason I am writing the Home Business A to Z course. If you follow the process through to the end you will build a profitable Internet business.

Only you can commit to focusing on the course though. I cannot force you to read to the end and take action. Of course, I will try and make it as interesting as possible for you, but I can’t promise anything! What I CAN promise however, is that you will only learn the no-holds barred truth from me. No fluff, no filler, just the facts.

Whatever course of action you decide to take, you must remain true to yourself, and your goals. Stay focused. Have a plan, and stick to it. The result will be…….PROFITS.

Top Tips to Remaining Focused

• Have a plan
• Set goals
• Design a weekly work schedule and stick to it (unless extreme circumstances)
• Be organised
• DO NOT sign up to every marketer’s newsletter
• DO NOT download every free product you come across – unless it is RELEVANT to your business plan

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1. The Difference Between Successful and Unsuccessful Home Business Owners

I thought I would write a few notes on what separates a successful home business, to a unsuccessful one. But first, we should discuss what defines success….

Success is determined by each of you. You decide what is successful and what isn’t. For Joe, simply making a profit at all could be deemed a success, but his friend Jane may not class herself as successful until she is making at least £1,000 per month. Some of you may have a figure in mind, others may prefer to define success in non-monetry terms, and that’s fine too.

The important fact to remember, is that I can not tell you whether you are a success or not. We will discuss goal setting in a future post, and in the Home Business A to Z Course that I am busy writing, but it’s important to note that the only way you can measure your level of success is by setting goals.

Personality Traits of a Successful Internet Marketer

So, on to the main focus of this post. How would you describe a successful home business owner? This is my attempt;

A successful home business owner formulates and follows a plan, sets goals, and TAKES ACTION in order to achieve them. He/she believes in their abilities, and commits to learning new skills when required, and will do anything within his/her power to achieve set goals.

Now, that is a very basic description of how I’d describe someone who is – or will be – a successful Internet marketer/home business owner. I could add more, but I’m hopeful that you agree that these are the main points.

So, are you this person? If you can honestly say that you are all of the above then you can achieve your dreams with your Internet business. If, however, you are NOT all of the above then you need to work on yourself before your home business.

Of course I am not implying that you cannot be successful. Let me share a personal story with you;

I had been trying to make money online for 3 years before I made a single penny (or cent for those on the other side of the Atlantic!). Yes, that’s right, 3 LOOOOOONG YEARS!

It didn’t take me that long because I didn’t know how to write an article, or upload a website, or how to market my business. I learned these skills within a month or so. It was my personality that prevented my success, or more specifically, a lack of action.

I didn’t plan, I didn’t set goals, and I certainly didn’t believe that I was ever going to be a success, but at the same time, I was annoyed that I wasn’t making money. Is this you? Snap out of it! I wasted 3 years acting like this, but within a month of planning and taking action I made some cash. Not a lot, but it was a start.

If you have so far been unsuccessful with your home business, take a long, hard look at how you have been treating your home business.

• Have you set goals?
• Have you formulated a plan to achieve those goals?
• Have you followed this plan through to completion?
• Do you believe that you will be a success?
• Are you focused on your business?

‘The Definitive Guide to Starting Your Home Business’ will prepare you for a successful home business, both mentally, and physically (i.e. armed with the correct knowledge – I don’t mean going to the gym!).

Until then, remember one thing:

You can be a success, but only if you believe in yourself……

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1. Lack of Focus Will Prevent Success