A Squeeze Page is also known as Lead Capture Page/Subscription Page/Sign-Up Page/Opt-In Page. It’s a web page designed to fabricate an inventory for an online trade. The inventory is usually of brand new prospects in order to educate regulars of the latest products.
Why Is It Called A Squeeze Page?
A squeeze page is called that because it proposes to the guests something so enticing to visitors that they opt-in. It should contain nothing more than an ask for their name and email address.
It’s best to take this page as a means to demonstrate values to prospects so that later the visitors know they can trust to buy from the business.
Why Use A Squeeze Page?
Normal Good Conversion Rates for a sales page are about 1%, which is a good sales page as there are many sales pages that make no money at all.
Normal Good Conversion Rates for a Squeeze Page are about 20%, which makes a huge difference when compared to conversion rate of a sales page.
Normal Good Conversion Rate for list-members, people who have already opted-in, is about 25%. This increase in 4% is normally because of the advantage of time. The existing members may not buy the product straight away, but they will eventually.
In other words, the normal conversion rates from visitors to sales through a squeeze page are 5%, which is far better than just 1% from sales page.
So, what does that mean in real dollars?
If a business without it is making $100 per week, then it may be able to earn $500 per week. And similarly, if a business is earning $1000 per month, it may be able to earn $5000 per month.
These sometimes scare away good prospects. However, letting go a part of 1% at the beginning may bring in 5% of sales ultimately or even more.
Parts Of A Squeeze Page:
Offer: It is basically a narrative of what the trade is in exchange to the name and email address.
Headline: Banner that explains what the page is all about.
BodyCopy: Copyrighting text.
Form: Usually connected to a mailing system.
MailingSystem: An Auto Responder System.
ThankYou Page: Occurs after the form is filled in.
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